Denimblog.com is our daily fashion magazine about jeans. We reach over 3,000 people a day with the latest news on designer jeans and pictures of celebrities wearing designer denim. The site is essential to our goal of bringing people into our our community and marketplace because the updated content and the structure of the code makes it rank well in search engines.
HonestForum.com is our jeans and clothing community with over 20,000 members. Having a community is very important for us and our members. It gives them a voice, allows them to create relationships and is an easy way for us to learn from our members about what they do and don't like about our marketplace and blog. Its also a great organizational tool. We have a special leaders section that enables us to communicate and set goals for our team of about 10 community managers. We also have a design section where we organize our designers and developers and brainstorm about new projects and site improvements.
HonestMall.com is our flagship marketplace for designer clothing. We were quite fed up with the amount of fake clothing both in the wholesale markets and on eBay. We established the marketplace with the main focus of only allowing authentic items to be listed and sold. In order to keep a well managed marketplace we have eagle-eyed brand managers checking the listings to make sure no counterfeit clothing is listed. Anything that even looks remotely suspicious is removed for inspection. The marketplace is good for our buyers and sellers as well because they are able to save money over the high listings and final value fees on ebay. Sell 10 pairs of jeans in the marketplace and a member will save about $75 in fees compared to eBay.
EffectiveProjects.org is our sister charity to our fashion company. It is fun working in the fashion world, however there is great value in the time we put into building up our small charity. We focus on small projects in the developing world. We have done work in Haiti and Bolivia and we are currently underway with a well digging project in Nicaragua which will put in 5 new wells. We designed our site to be different from the many busy charity sites we saw on the web and we have only two main pages. As we grow, we want to stick to this simplicity. In addition an upcoming goal for our small charity is to multiply it by allowing anybody to download and replicate the site in its entirety. We would love to give people the tools to setup their own micro-charities as well. I will update this post as we get closer to that goal.
NancyBarry.org is an amazing leader in the world of finance. Although this is simply a working mockup, we were very happy to explore what might be a working blog and community in the near future. Many community sites are bloated and difficult to navigate so you can see on the community page what we envision to be an easy to use forum system
Here is a mockup we considered to incorporate our work into a small design agency.
We created this mockup for a Chicago Lawyer. The goal of the design was to bring simplicty and elegance to his site. We have done development on the back end to enable fast and simple editing of content for him and his team. Site may appear live soon.
In this mockup we stressed simplicy and easy of navigation coupled with some rich colors and a dark background design.
Here are some more work from our very talented design team. We try to be sure to focus on crisp and vibrant design work.
We also get the opportunity to work as a professional photographers. You can see some of our photography at CraigePhoto.com and our photo-journalism work through the pages of EffectiveProjects.org
Here are our three main products and their different visual elemtents. We have focused on the jeans pocket design for the DB and HF logos and have implemented a similar shape for our HM logo. The HM logo has more of a shield type of layout to give the visual representation of strength.
We believe that sharing information can multiply the effects of it. Anybody who is viewing this portfolio can download it for free and and remix it to their liking. Drop us a line if you end up using it. We would love to see your work!
We like meeting people. Drop me or my assistant a line.